Recently I signed up for a lot of magazine subscriptions. Some for me, some for my wife, and a few for my hunting fishing father in law. 

The first three arrived this week and I flipped through these magazines that I would never have looked at otherwise. 

Welcome to the world of focused marketing. Did you know that there are ads made just for these aficionados? Not the ones you expect like rods and reels and guns. No, companies everyone is well familiar with have ad pages just for these markets. 

Starting with Progressive. 

Let the water Flo.